Amazon growth case study · 2018–2025
The ₹8 Crore Long Game
Adapted from the case study published by Zeeshan Saad. Figures below are reported by that source and have not been independently verified.
₹8,06,64,293.06
Reported lifetime sales
₹2,54,76,540.05
Reported ad spend
31.58%
Average ACOS
The challenge
A growing account needed durable advertising systems as its spend and marketplace presence expanded over several years.
The approach
The source describes a move toward full-funnel advertising, greater use of Sponsored Brands and video, and ongoing refinement of negative keywords using historical order data.
Reported results
The reported lifetime figures include ₹8.06 crore in sales, 334,586 orders, and an average ACOS of 31.58%.
Key takeaway
Long-term optimization depends on retaining useful account data and refining targeting over time.
Source: Original case study ↗