Amazon growth case study · 2023–2025
Driving $732K in Sales with a 20% Lifetime ACOS
Adapted from the case study published by Zeeshan Saad. Figures below are reported by that source and have not been independently verified.
$732,473.85
Reported sales
$147,084.97
Reported ad spend
20.08%
Average ACOS
The challenge
The account aimed to increase sales while keeping advertising costs within its stated efficiency target.
The approach
The source describes finding more specific converting keywords, regularly pruning inefficient targets, and building organic visibility before the holiday period.
Reported results
The source reports $732,473.85 in sales, $147,084.97 in ad spend, and average ROAS of 4.98.
Key takeaway
Scaling decisions should consider both sales growth and the relationship between advertising spend and attributed revenue.
Source: Original case study ↗